Privacy Policy
Privacy Policy
Last updated: October 15, 2024
This Privacy Policy describes how Noirme (the "Site," "we," "us," or "our") collects, uses, and shares your personal data when you visit, use our services, or make a purchase on www.noirme.co.uk (the "Site") or communicate with us in any other way regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether as a customer, a site visitor, or another individual from whom we have collected information under this Policy.
Please read this Privacy Policy carefully.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Data
To provide the Services, we collect personal data about you from various sources, as described below. The information we collect and use depends on your interactions with us.
In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of users or others.
What Personal Data We Collect
The types of personal data we collect depend on your interactions with our Site and use of our Services. When we use the term "personal data," we mean information that identifies you, relates to you, describes you, or can be linked to you. Below are the categories and specific types of personal data we collect.
Information We Collect Directly from You
The information you provide directly through our Services may include:
• Contact Information – such as your name, address, phone number, and email address.
• Order Information – such as name, billing address, shipping address, payment confirmation, email, and phone number.
• Account Information – such as username, password, security questions, and other details used to protect your account.
• Customer Support Information – including communications you send to us, such as when you contact us through the Services.
For some features of the Services, we may require you to provide certain personal information directly. You may choose not to provide this information, but it may limit your ability to use certain features or access the Services.
Information We Collect About Your Use of the Service
We may automatically collect certain information about your interactions with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including details about your device, browser, network connection, IP address, and other interactions with the Services.
Information We Receive from Third Parties
Finally, we may collect information about you from third parties, including vendors and service providers that collect information on our behalf, such as:
• Companies that support our Site and Services, such as Shopify.
• Payment processors that collect payment data (e.g., bank account details, credit or debit card details, billing address) to process payments, fulfill orders, and provide requested products or services in accordance with the contract with you.
• Tracking technologies – When you visit our Site, open or click on our emails, or interact with the Services or our advertisements, we or third parties we work with may automatically collect certain information through online tracking technologies, such as pixels, web beacons, SDKs, third-party libraries, and cookies.
All information we collect from third parties is treated in accordance with this Privacy Policy. See also the section below on "Third-Party Websites and Links."
How We Use Your Personal Data
• Providing Products and Services – We use your personal data to provide you with the Services in accordance with our contract with you. This includes processing your payments, fulfilling orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, handling shipments, organizing returns and exchanges, and other account-related features. We may also enhance your shopping experience by allowing Shopify to link your account to other Shopify services you may want to use. In this case, Shopify will process your data as described in their Privacy Policy and Consumer Privacy Policy.
• Marketing and Advertising – We may use your personal data for marketing and promotional purposes, such as sending you promotional communications via email, SMS, or postal mail, and displaying advertisements for products or services. This may involve using your personal data to personalize the Services and advertisements on our Site and other websites. If you reside in the European Economic Area (EEA), the legal basis for this processing is our legitimate interest in selling our products under Art. 6(1)(f) of the GDPR.
• Security and Fraud Prevention – We use your personal data to detect, investigate, or take action against fraudulent, illegal, or harmful activities. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend not sharing your username, password, or other access credentials with anyone. If you believe your account has been compromised, please contact us immediately. If you reside in the EEA, the legal basis for this processing is our legitimate interest in maintaining a secure site under Art. 6(1)(f) of the GDPR.
• Communication and Service Improvement – We use your personal data to provide you with customer support and improve our Services. This is in our legitimate interest to communicate with you, provide efficient services, and maintain our business relationship under Art. 6(1)(f) of the GDPR.
Cookies
Like many other platforms, we use cookies on our Site. You can find specific information about the cookies we use in relation to our Shopify store by visiting: https://www.shopify.com/legal/cookies.
We use cookies to support and enhance our Site and Services (including remembering your actions and preferences), perform analytics, and better understand how users interact with the Services (in our legitimate interest to manage, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to customize services, products, and advertising on this and other websites.
Most browsers automatically accept cookies, but you can configure your browser settings to delete or reject cookies. Please note that deleting or blocking cookies may negatively impact your user experience and may prevent some functionalities and services from working properly. Additionally, blocking cookies may not completely prevent information sharing with third parties, such as our advertising partners.
How We Share Personal Data
In certain circumstances, we may share your personal data with third parties to fulfill contracts, pursue legitimate interests, and for other reasons described in this Privacy Policy. These circumstances include:
• Service Providers and Third Parties – We may share your data with vendors or third parties that provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
• Business and Marketing Partners – We may share your data with business and marketing partners to offer services and show you advertisements. Our partners will use your data in accordance with their privacy policies.
• At Your Request or with Your Consent – We may disclose data to third parties when you explicitly authorize us, such as for product deliveries or through social media widgets or login integrations.
• Within Our Corporate Group – We may share your data with our affiliates or related companies as part of our legitimate interest in running a successful business.
• Business Transactions and Legal Obligations – We may disclose your personal data in connection with business transactions (e.g., mergers or bankruptcies), to comply with legal obligations (e.g., responding to subpoenas, search warrants, or similar requests), to enforce the terms of service, or to protect our rights and those of our users or others.
Categories of Personal Data Disclosed:
We share the following categories of personal data and sensitive user data for the purposes described above in "How We Collect and Use Your Personal Data" and "How We Disclose Personal Data":
• Contact details (name, address, phone number, email)
• Order-related data (billing address, shipping address, payment confirmations)
• Account information (username, password, security questions)
• Usage data (IP address, interactions with the website, browsing history)
• Payment information (credit card details, bank account)
All shared data is handled with the utmost care and in compliance with this Privacy Policy and applicable regulations.
We disclose the following categories of personal and sensitive user data for the purposes described above in "How We Collect and Use Your Personal Data" and "How We Disclose Personal Data":
| Category | Categories of Recipients |
|---|---|
| Identifying data, such as basic contact information and certain order and account details | Service providers and third parties acting on our behalf (e.g., internet service providers, payment processors, order management partners, customer support, and data analytics) |
| Commercial information, such as order data, purchases, and customer service interactions | Business and marketing partners |
| Network or internet activity, such as usage and browsing data | Affiliates |
| Geolocation data, such as locations determined from IP addresses or other technical measures |
How We Use and Protect Your Personal Data
Use of Sensitive Data:
We do not use or disclose sensitive personal data without your consent, nor do we infer personal characteristics from it. With your consent, we may share personal data for marketing and advertising purposes.
Third-Party Websites and Links:
Our Website may contain links to websites or online platforms operated by third parties. If you follow these links to unaffiliated or non-operated sites, we encourage you to carefully review their privacy policies, security measures, and terms of service.
We do not guarantee nor are we responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information they contain. Information you provide in public or semi-public areas, such as third-party social networks, may be visible to other users without restrictions from us or the involved third parties. The inclusion of links on our Website does not imply endorsement of the linked sites or their owners unless stated otherwise in our Services.
Children's Data
Our Services are not intended for use by minors, and we do not knowingly collect personal data from children. If you are a parent or guardian of a minor who has provided us with personal data, please contact us to request its removal.
As of the effective date of this Privacy Policy, we are not aware of sharing or selling personal data of individuals under the age of 16, as defined by applicable laws.
Data Security and Retention
While we implement security measures to protect your personal data, no measure is perfect or impenetrable. We cannot guarantee "perfect security." Additionally, data transmitted online may not be fully secure during transmission. We advise against sending sensitive information via unsecured channels.
The duration of data retention depends on various factors, such as the need to maintain your account, provide Services, comply with legal obligations, resolve disputes, or fulfill contracts.
Your Rights
Depending on your residence, you may have some or all of the following rights regarding your personal data. However, these rights are not absolute and apply only in certain circumstances. In some cases, we may deny your request where permitted by law.
Rights you may have:
• Right of access – You may request access to the personal data we hold about you, including details of how we use and share it.
• Right to deletion – You may request the deletion of your personal data.
• Right to correction – You may request the correction of inaccurate or incomplete personal data.
• Right to data portability – In certain circumstances, you may receive a copy of your data or request its transfer to a third party.
• Right to opt-out of data sale or sharing – You may request that we do not sell or share your data for targeted advertising. If you visit our Website with the "Global Privacy Control" signal enabled, we will treat it as an opt-out request, where applicable.
• Right to restrict processing – You may request to limit how we use your personal data.
• Right to withdraw consent – If we process your data with your consent, you have the right to withdraw it at any time.
• Right to appeal – If we deny your request, you may appeal by responding directly to our decision.
• Communication preferences – You can unsubscribe from promotional emails using the opt-out link in our communications. However, you will still receive non-promotional emails (such as account or order updates).
Exercising Your Rights
You can exercise your rights by contacting us using the details provided below or directly through our Website.
We will not discriminate against you for exercising your rights. We may request additional information to verify your identity (such as an email or account details) before responding to your request.
Where required by applicable law, you may appoint an authorized representative to submit requests on your behalf. Before accepting such requests, we will require proof of authorization and may verify your identity directly.
We will respond to your requests within the timeframes required by applicable regulations.
Complaints
If you have complaints about how we process your personal data, you can contact us using the details provided below. If you are not satisfied with our response, depending on your residence, you have the right to appeal our decision by contacting us again via the contact details below. Alternatively, you may file a complaint with your local data protection authority.
For residents of the European Economic Area (EEA), you can find a list of relevant data protection authorities here.
International Users
Please note that we may transfer, store, and process your personal data outside your country of residence. Your personal data may also be processed by staff, external service providers, and partners in such countries.
When we transfer your personal data outside Europe, we use recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses (SCCs) or equivalent contracts issued by the UK’s competent authority unless the data is transferred to a country officially recognized as providing an adequate level of protection.
Contact Information
For questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, you can contact us by phone, via email at info@noirme.co.uk or by writing to:
RM 509, 5/F THE CLOUD 111
TUNG CHAU ST, TAI KOK TSUI
HONG KONG
Under applicable data protection laws and unless otherwise explicitly stated, we are the controller of your personal data.